G2 + ZoomInfo Offers More Precise Ways to Target Buyers

Shira Smolko

When it comes to facts, less is additional, right?

(…said no one).

Of system, it is not. In reality, knowledge can develop into even far more helpful when paired with other facts sets to offer more robust insights.

Although analyzing data can be exceptionally worthwhile by alone, you also have to have the arranging, equipment, and sources to effectively act on what it’s telling you.

For marketers and profits pros, placing info to fantastic use is a best pinpointing element for results. And contemplating there is a great deal of financial uncertainty looming, the ideal income possibilities will occur from applying the right information to get in entrance of consumers at the appropriate time.

Which is why G2 is very pleased to share the benefit of its partnership with ZoomInfo, a worldwide chief in go-to-market intelligence remedies. G2 Purchaser Intent details integrates with ZoomInfo SalesOS and MarketingOS to give mutual consumers an unmatched mix of abilities to extra swiftly discover and goal in-market place selection makers.

About G2 Customer Intent + ZoomInfo

Available at no extra expense to current intent information consumers, this integration will allow consumers to operationalize G2 Consumer Intent knowledge proper inside ZoomInfo’s SalesOS and MarketingOS alternatives. This implies you can now:

  • Realize wherever and how accounts are looking into your products and solutions, classification, and competition on G2
  • Expose call information for determination makers at the accounts with the highest likelihood of converting
  • Conveniently deploy targeted income and advertising outreach to your excellent consumer profile (ICP)
  • Interact purchasers at the correct moments with proper content material to their shopping for journey phases

About ZoomInfo

Identified for possessing a person of the most extensive and accurate B2B get in touch with databases on the planet, ZoomInfo’s comprehensive lineup of options empowers product sales and marketing and advertising teams to smash their plans with greatest-in-course technological innovation. ZoomInfo also offers its have intent details to clients that is an combination of consumer habits knowledge from across the internet and customer sites.

To get the most out of this new integration with G2 Consumer Intent, it is crucial to have a fundamental overview and know the differences amongst ZoomInfo’s SalesOS and MarketingOS solutions.


A resolution created to increase profits productiveness, ZoomInfo’s SalesOS assists profits gurus accelerate their pipeline and arrive at income goals more rapidly than at any time.

In addition to ZoomInfo’s renowned B2B databases for studying firms and contacts, SalesOS also incorporates make contact with tracking and ZoomInfo’s proprietary intent details. Right after activating the integration with G2 Consumer Intent information, the SalesOs system provides G2 filters to SalesOS to simply just include things like G2 intent behaviors in a prospect and firm lookup.


Purchasers of MarketingOS can seamlessly sync with SalesOS and get accessibility to ZoomInfo’s get hold of database and intent facts as very well. The essential difference to know in this article is that MarketingOS is a demand-side system that launches focused exhibit and social advertisement strategies.

Integrating with G2 builds Purchaser Intent-run workflows and viewers segments to automate advert marketing campaign deployment based mostly on behaviors on G2 and other unique standards.

How the G2 Buyer Intent + ZoomInfo integration performs


Application sellers utilize G2 Purchaser Intent as a effective instrument for focusing on the ideal accounts in go-to-marketplace actions. It captures account-stage facts and exhibits suppliers how people are looking into their options and opponents on G2. G2 Consumer Intent aims to aid application organizations recognize wherever customers are in their acquiring journeys, and subsequently engage them with the ideal messaging at just about every stage.

By connecting G2 Customer Intent with ZoomInfo, product sales and promoting teams entry even clearer insights about these accounts, as the integration surfaces possible prospective buyers that could be conducting this analysis on G2 and will allow filtering to match any ICP specificity.

Applying both ZoomInfo and G2 Customer Intent along with one yet another opens options to much better act on intent knowledge and resonate with in-current market purchasers than ever right before.

Specially, the new integration allows gross sales groups:

  • Prioritize large-worth accounts that are in-industry and primed for outreach.
  • Locate the greatest contacts by matching identified accounts across G2 and ZoomInfo.
  • Interact with personalized messaging dependent on subjects or content material that make a difference most to prospective buyers.
  • Place an finish to guide investigation by getting rid of the guesswork from prioritization and automating revenue engagement.

And this integration will help entrepreneurs

  • Assemble strong ABM campaigns by making use of workflows for every G2 Buyer Intent sign that bring about exhibit and social advertisement focusing on.
  • Provide suitable creatives to substantial-intent accounts all through their journeys.
  • Improve spending and make improvements to ROAS with a laser aim on in-current market customers.

Driving a lot more revenue as successfully as probable

In occasions when gross sales and internet marketing groups want higher self esteem in their outreach and marketing attempts, this new integration can be an indispensable piece of their arsenal by offering mission-crucial details.

“By incorporating G2 Customer Intent to our platform solutions, we can aid product sales and internet marketing teams align their outreach in a more specific and economical way to travel better value discussions that support them fulfill and exceed pipeline plans.”

Henry Shuck
CEO and founder at ZoomInfo

Gross sales and marketing groups can no extended get the job done in silos to effect purchasing selections. They need to align to be certain all initiatives are developing the most opportunity to have the right conversations with target potential buyers. Getting in front of prospective clients that intently match their ICP with specific timing is only likely to come to be additional crucial.

With this new integration, clients can leverage G2 Customer Intent and ZoomInfo’s SalesOS and MarketingOS alternatives alongside one another for far better outcomes and get more than accounts that are a lot more possible to change.

Completely ready to send your income and advertising efforts into overdrive? Request a demo of the G2 and ZoomInfo integration and find how you can access highest profits prospective.

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