Feature Fridays: How Kate Spade creates integrated product emails

Shira Smolko

 

For this week’s edition of Aspect Friday we’re showcasing this wonderful electronic mail from Kate Spade, in which they exhibit their newest handbags, and Klarna’s get now, pay back later pricing. This e mail functions customized dynamic content material automation by Litmus Personalize, powered by Kickdynamic.

By connecting their searching feed Kate Spade are capable to clearly show their wished-for products– in this scenario handbags. The solutions shown are up-to-date instantly from their data feeds. If any data is updated inside of the merchandise feed, the electronic mail will update quickly so subscribers usually see suitable content–no handbook intervention needed.

There are various parts of details which can be involved in a item feed. For case in point:

  • Product or service imagery
  • Product name
  • Pricing
  • Sizing
  • Color

Not only did Kate Spade automate their material, they also added information about Klarna’s acquire now, spend later pricing for products and solutions, to motivate a lot more conversions for subscribers who could be price-delicate. This was carried out by making a rule in Litmus Personalize, which divides the products rate into thirds, demonstrating how significantly each individual installment would price tag when getting utilizing Klarna.

Understand other ways Kate Spade is employing Litmus Personalize to perform live polls in our Aspect Friday series.

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