Campaign Monitor’s Year in Review

Shira Smolko

2022, one more eventful calendar year. We navigated our way by way of new challenges and new advertising traits that proceed to keep us on our toes. But with all this “new,” we still made guaranteed we advanced our procedures to stand out and join with our audience.

This yr has brought a renewed concentrate on nurturing existing buyer relationships, by setting up belief, creating long lasting impressions and offering price, all in the pursuit of true link. We believe that that connecting with our customers is how we measure good results – so this craze, for us, is 1 that will go properly into 2023 and outside of.

We’re very pleased to say our platform and our consumers have conquered this new landscape to correctly connect and change audiences like never in advance of. But, prior to we shut out on a fruitful 2022, let us get a minute to search back again and realize the achievements and milestones we’ve achieved.

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Jointly, we built an effect

This year, Marketing campaign Monitor consumers used our platform to deliver much more e-mails than at any time just before – 31,985,621,168 to be precise, that had been opened up in 248 nations across the environment*. That is some serious get to!

And, you intended 491,373 email templates that built certain you stood out in the inbox.

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You embraced technologies and leveled up your e-mail advertising and marketing game

You harnessed the energy of e mail, A/B testing 140,663 strategies and environment up 41,382 automatic journeys. Imagine of all the more engagement and conversion you drove!

Our new product releases built it simpler for you to generate impactful campaigns

2022 showcased some of our most interesting releases to date. We debuted 26 new features that concentrated on giving you a smarter, more quickly and of program easier way to create impactful campaigns that consider your advertising and marketing to the subsequent level.

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Our largest and most fascinating launch for 2022 was the launch of Campaign Monitor SMS – which is now offered to contracted customers sending SMS to the United states of america, United kingdom, Australia and Canada, with expanded availability coming in 2023 (look at this house)!

Our monumental SMS launch now offers our prospects obtain to one of the most potent and effective promoting channels, so they can join and change like by no means right before:

  • The same intuitive campaign creation interface as e-mail, so you will discover it simple to get your SMS strategies up and working rapid.
  • Improve the velocity of return on your advertising financial investment by encouraging instant actionfrom your subscribers.
  • Seamlessly seize SMS permissions so you can increase your list, increase sales and drive urgency with further touch factors.

But we didn’t stop there. Listed here are the some of the other aspect highlights:

Look at out all our product enhancements from 2022, below: What is New in Campaign Monitor.

You can rely on us

We supported you with a 99.51% shipping fee for all electronic mail strategies despatched. And with 99.98% app availability, your working experience was seamless with minimum interruptions.

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Our crew experienced your again just about every move of the way

When you necessary assist, you cherished that we have a dedicated assistance workforce, with serious complex skills – and we know this because 90% of you were being contented with how our staff solved your requests.

We hold you forward of the curve with ideal practices

We appreciate making content to assistance you in products finest observe and support you navigate marketing and advertising market shifts and traits. We search forward to bringing you even a lot more written content and connecting as a community via activities in 2023, but for now let us look at out some highlights from 2022.

  • SMS Most effective Practices Methods Hub: Our staff has carried out a ton of investigate on SMS best procedures (so you never need to).
  • Email Academy: Choice Center finest tactics: We added a new on the internet e-mail advertising and marketing system to our E mail Academy loved ones
  • Indicators22: our digital marriage marketing party, hosted by CM Group, introduced you 30 displays above 4 times mapped to the 4 phases of marriage advertising and marketing – Get, Have interaction, Personalize and Keep. Check out the classes on-desire.
  • Deliverability Q&A: We know how critical deliverability is to you, so we sat down with our in-household deliverability skilled, John Peters, to help you optimize inbox placement and engagement for the duration of the busiest time of the yr.
  • We produced above 20 new stylish email templates that assistance you push interest and engagement in your e-mail programs. Obtain them beneath the ‘latest category’ in the e-mail builder.

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And alongside one another, we reached new heights

It’s due to the fact of our partnership with you that we obtained market recognition. Below are a couple of awards we’re very pleased of

As a portion of the CM Team household, we are particularly very pleased and honored to be identified as a 2022 TrustRadius Tech Cares receiver. This award is a correct testament to the complete CM Team working in the direction of a extra inclusive and dependable organization.

CM Team was also selected as 1 of the hottest advertising and marketing tech firms of 2022 by Small business Insider and “Greatest Total MarTech Organization” for the third consecutive calendar year by MarTech Breakthrough Awards.

But it wouldn’t have been achievable without you

We’re happy to be a associate who can mature alongside the modifying marketing and advertising landscape and help you seamlessly link with your viewers, no issue what issues occur. No matter if individuals modifications are the way we eat details, improvements to legislation and guidelines, or even improvements to internet marketing tactics in the latest economic weather – we’re usually all set to adapt and pivot. Marketing campaign Monitor’s coming Purchaser Traits Index will forecast some of these alterations expected all over 2023, so you can confidently navigate the new yr (continue to be tuned for more!).

Every single year, we simply cannot think about getting far more motivated than we now are by the entrepreneurs who creatively use Marketing campaign Keep track of to connect with their consumers. But in this article we are, wrapping up 2022, feeling even extra impressed than at any time. We just can’t wait to see what the following calendar year provides – and we glimpse ahead to becoming a element of your journey in 2023.

*Using Place Codes as the measure ISO3166

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