5 Commandments of Blog Branding

Shira Smolko

Up-to-date on August 9th, 2022

If you’re a blogger, then you know the relevance of a blog site brand name. It is not more than enough to just have an superb blog with hundreds of followers and terrific content material. A robust model that matches who you are and what your website signifies is just as vital.

In this web site write-up, we’ll walk via the steps of an successful branding procedure to aid you develop a model advertising and marketing approach for your site.

Acquire Your Particular Branding

Ahead of you arrive up with your blog’s model system, get a glimpse at the branding of your business enterprise. You will want to stick to the same rules as your other branding endeavours.

Down below are variables that are intrinsic components of your blog’s model style information:

  •  Goals and targets – What does your web site attempt to reach for its audience? Why did you begin your site, and what do you would like to communicate to audience? Your answers here will assistance you narrow down the strategy for your blog site emblem style.
  • Vision and mission – What does your blog currently do (mission assertion), and what does your weblog hope to accomplish in the foreseeable future (vision)?
  • Colours – What hues greatest explain your website? In this article, look at the unique color psychologies to aid you decide the hues that replicate your values and traits.
  • Font – Attempt to strike a balance amongst readability and uniqueness for your logo. Most readable fonts are very common, while some unique fonts are not as legible.
  • Market – Recognizing your field permits you to refine your brand naming process and identify other models in the market vying for the identical clients and visitors. It will also support you decide how usually you really should article new information and how to endorse your website posts.

Your personal brand name ought to replicate your special attributes — who you are and what you do —and align with any other branding efforts that go alongside it, like social media profiles.

Your aim will be to make a memorable identification for your self in the blogging environment and make positive just about every aspect of your model voice matches your producing model so that you can generate and plan high-quality articles that resonates with your concentrate on viewers.

Now, if you’re performing matters the opposite way — i.e., you really don’t have a website nonetheless and want to set up your manufacturer fairness first — make sure that your brand name identify hasn’t been claimed nevertheless. You want your blog identify to be as exclusive as probable to enable build your brand id even in advance of typing a phrase on your weblog.

Generate Visuals for Your Manufacturer

If you want to design and style your model, it goes without indicating that you will want to uncover an effortless-to-use structure device to assist provide your emblem to everyday living.

Unless you have the structure chops to use program for producing a lot more sophisticated emblem designs, totally free emblem maker resources such as Canva and Crello can present a large assist.

Choose from the templates obtainable for equally editors so you never have to start off from scratch. Making use of either tool’s drag-and-drop builder must make planning your belongings a lot much more accessible.

You can also glimpse into written content internet marketing instruments that support you produce visuals that enhance your posts and their promotion, these kinds of as infographics, charts, and landing web pages.

If you do not have the time to build the style and design on your own for the reason that you are becoming a whole-time blogger, you can use anyone to take this undertaking off your arms. Just make positive to get a emblem structure proposal from the designer to enable you come to a decision which applicant receives the job.


There are plenty of motives why creating a emblem for your brand is needed. A person of them is that it will make it less difficult for people to identify and share. It is also a excellent way to make model recognition!

For occasion, you can use your icon emblem as your site’s favicon, as very well as your social media profile considering that they call for you to submit an picture file style with sq. dimensions.

Most importantly, the icon model of your emblem depends largely on visuals rather of words because of to the space allotted for an icon style and design.

For occasion, Chik-fil-a has a person of the most effective restaurant logos for numerous explanations, and 1 of them is due to the fact of the “C” in the title. It takes the appearance of a chicken’s head which is toasted on the bread of their sandwiches. Not to mention, it is also made use of as the site’s favicon.

Distilling your brand into a memorable icon will help you develop the most effective achievable style for your blog.

Also, contemplate coming up with distinctive variants of your brand models as they make it possible for you to examine distinct visible identities. For instance, use a particular color scheme for a person variation and a various plan for yet another — experiment due to the fact brand name colors express meaning. You can also perform all over with attractive fonts, layouts, and vertical or horizontal styles to give you various appears to be for your blog’s brand.

Site Design and style

A timeless structure will under no circumstances go out of style. Your weblog must be just like that. It is important to strike a balance among simplicity and complexity, and you can do so by pairing two fonts with various variations.


Most of the time, keeping your structure as easy as doable by only employing up to three colours max and vintage font styles is the most effective way to accomplish a timeless logo style and design.

To support you plot out your design suggestions accurately, you may perhaps need to use a mood board and thoughts mapping instruments to assistance you catalog your suggestions as they flow from the effectively of your imagination. Designing a emblem can carry out the best in inventive people today, so make confident to document your thought course of action each and every stage of the way so you really do not lose an plan you’d like to revisit.

Structure must also incorporate an concept of what webpages you’ll have to have on your blog and what visible factors they’ll require. You may well assume that only just one webpage is needed, but if you encourage your website or solicit indication-ups, you might want a site that aligns with GDPR specifications or other compliance laws. Even additional importantly, you could layout an “About Us” site that gives you a excellent prospect to generate a static area for you to clarify your brand name and give visitors factors to guidance it.

Also, you will want a style and design that does not choose up a lot of time to deal with each and every day. The more information you strategy to publish, the additional essential it is that your structure allows you help you save time so you can write and publish content rapidly.

Permit Your Viewers Discuss Up

If you’re torn deciding between the emblem structure variants you have produced, seek the advice of your group or audience to help you select which is the ideal 1 for your blog.

Because they’ll be the people today who read your blog site, providing them the selection as to which emblem they want to see tends to make sense.

Also, acquire this prospect to inquire for suggestions concerning the emblem layouts you have. Possibly they have insights that have not transpired to you. This way, you can make modifications to your symbol design and style that are agreeable to you and your audience!

The most significant point you want to build by supplying your goal audience a section of creating your blog’s brand name is have faith in. The moment they really feel a portion of constructing some thing sizeable, you can construct prolonged-lasting interactions with them.

Hence by establishing a robust brand name identify with your weblog, you can build greater purchaser loyalty to your running a blog!

Place Your Brand name on Screen

After you have established up your brand, it’s time to showcase it for all to see. Apart from your site, you can find out to endorse your brand on well-liked social media platforms like Fb, Twitter, and Instagram.

If you really do not have an account on these platforms, you can make a person and add your symbol on every single. Get observe that every single system has distinct dimensions for the profile picture you can add and the address photos, article photographs, and others. So be absolutely sure to build pictures with the appropriate dimensions for each individual social media web site.

Also, if you’re contemplating generating internet marketing materials for your blog, these types of as organization cards, letterhead, posters, etcetera., use your branding logo and hues.

Eventually, considering that you will use your brand across all your marketing and advertising components, these kinds of as your intro videos and paid out campaigns, you need to appear up with anything that stands the examination of time.

The strategy is to get far more men and women acquainted with your blog site branding. The much more they are exposed to your logo and concept, the greater their retention amount turns into. As a final result, the audience will be much more acquainted with your brand and what it signifies.

Take into consideration a Brand Refresh

If you imagine your blog site has outgrown your present-day manufacturer, then it is time for a brand refresh. What comes about below is you reimagine your blog’s model and adapt it to what your blog has develop into now.

For instance, let’s say your weblog was about mountain bikes. Its brand consisted of a mountain bicycle as element of the symbol and colours associated to biking.

Having said that, above time, your web site grew to address out of doors lifetime and tenting, both equally of which are fairly related to mountain biking. To accommodate your new audience from each matters, you may well will need to improve up your brand name.

From listed here, you can only abide by the earlier tips to enable set up your branding.

Of training course, appearance on your own is not the only crucial element of branding. Your popularity is also very essential, and it can be affected by how very well your web site will work (or doesn’t). Everybody has skilled a web site that usually takes “forever” to load or one particular the place a button or sort does not operate properly. Occasionally these complications can mature to the stage the place it feels like you want a full brand refresh when seriously, you just need to pay far more focus to your core website crucial aspects and get the assist of a functionality monitoring agency to take care of them. Despite the fact that it’s a technical step, it can have a huge outcome on your blog’s brand track record.


As you can see, you don’t will need a branding specialist when creating a manufacturer identification for your site. There’s a good deal that goes into the system of coming up with a brand name method you can be proud of, but next the useful information outlined over need to help you get the most out of your running a blog initiatives.

To assistance you get the most out of your branding, there are branding weblogs out there like Branding Method Insider, World Branding Forum, Emblem Smith, and other blogs that you can flip to for related content material.

Their site posts about making a model and branding advice for bloggers can help refine the developing brand name id that will connect your website to your viewers.

The moment your web site hits significant, your audience will affiliate your weblog with its brand. So regardless of what you appear up with in your design and style approach, you are possible to be linked to it for a incredibly long time.

Hence, make sure to consider your logo layout severely. Fantastic luck!

About Christopher Jan Benitez

Christopher Jan Benitez is a freelance author for hire who specializes in the digital marketing and advertising industry. His perform has been posted on Search engine optimisation and affiliate promoting-distinct niches like Keep an eye on Backlinks, Specialized niche Pursuits, Nichehacks, Web Web hosting Mystery Discovered, and other folks.

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